This is the Internal Business plan for MJ Groupin for the 1st year. It included Business Strategic, Business Aim, Research (Internal Research & Exrternal Research) and Develpoment (Internal Development & External Development)
● Creative: As a new company, we sholuld open our mind and always looking for new opportunities. Specially group phurchasing is rapid developing in the world. Be flexible will help MJ Groupin to expand the market and gain advantages in the competition.
● Always looks for the best: Business partners and customers always looking for better services, we should show the business partners and customers that we are working in progress and aim to provide better services. As a staff of MJ Groupin, we should hold a ―can do‖ attitude and aim to work for the best result.
● Stable & Consistent: Quantity is important, quality is more important, quality of our services relates to the company develop consistently. As the rapit development of group phurchasing, a stable and consistent company strategic and management is
necessary. In order to gain company reputation, our quality of service need to be stable.
● Become one of the most influential internet purchasing companies in Irland. Our services are wide covered in different fields. We will start ouversea development in 2nd year.
● Build up mature company operation system.
Research always the key fundation for a company development. Since company exist and operate in the marketing enviroment, the first step in a plan is research in that enviroment. Research is carried out into the makrets themselves and then the information collected is analysed in the context of the marketing the of products. Research included Internal Research and External Research.
● Internal Research is the historical information in a company. It will be sales/order and margin/porfit data relating to the products and areas. The information needs to be put onto context in the form of market shares by geographical area and industry type for individual products and in todal.
● External Research is used to give a description of the market; mornitor how the market changes; decide on actions to be taken by company and evaluate the results of these actions. It includes primary data and secondary data. Information includes market information and Service information. Market information will tell us the market’s size; the main customers & business partners; the state of the market; how well the other companies doing; methods of communication; problems czused by; legal and market development. Service information relates to our competitors and the customers. Who & where is our potential customers, are our services meet customers’ need? Is necessary to develop our service & potential of new services? competitors’ services & pricing.
● External Development
There are six fields which we can start at the first development stage as following
1. Turism: It includes turism inside & outside dublin; airplane tickets booking; and orversea turism. One of the reseans to develop turism group phurchasing is aim to gather marketing
primary data in different location. Then we will have better understanding in cunsumption phurchasing attitude & how are the business in different industries in different location. This will help us to develop the fist services when we plan to set up business outside Dublin.
Therefore, Turism will be a project which bring income to MJ Groupin, develop popular service to customers and also provide suport for further development for MJ Groupin.
Stepts: 1st stept: Inside dublin— e.g. hotel room group booking (1st month —)
2nd stept: Outside Dublin (Hotel Booking, local turism etc. Pilot test in Sep 2011, focus in Feb 2012)
3rd stept: Airplane tickets (before Dec 2011).
4th stept: Expanding oversea.Communicate with turism
accociation oversea, aim to get cheap turism
package and provide huge number of traveller which
will increase income. ―Win-Win Situation‖ (April
2012)
2. Chinese Service Platform:
Stepts: 1st stept: Adverting (1st & 2nd month)
2nd stept: Negociate with potential customers (1st month—) I have existing preliminary potential business partners in some industries.
3rd stept: Implement: sign agreements with business partners and put deals on website (1st month—)
1-3 Stept is the first stage development of the Chinese Platform. Aim to test how deep the water is and select the fist service for the Chinese Service Platform. The prototype of the platform will be seen. The following stepts will be focus on the make the prototype more organize and mature. It may like the fisher man net in the sea in the first three monthes, but the net will be more focus on some industries after.
4th stept: After 3 monthes time, we will have experience, we will focus on the fist service according to the successful deals during the last three monthes.
5th Stept: Team Development.
3. College Application:
Group purchasing in college application will only available for the courses which don't have specific requirements (e.g. GRE test) for
students.
Stepts: 1st Stept: Adverting: (1st month)
2nd Stept: Contact business partners: (1st /2nd month – )
3rd Stept: Implement: sign agreement with business partners and put deals on website (2nd /3rd month)
4th Stept: Team Development (after 3rd month)
4. Catering e.g. Restaurant / Takeway / Coffee shop
5. Beauty
6. Fishing
Strategics for External Development
1. Group + Group Group Purchasing Strategic
Group + Group purchasing strategic can reduce the risks in MJ Groupin’s first stage development, provide stateble customer source, increase the sucessful presentage of the deals. We can commmunicate with the groups in specific fields. For example, we can promote our website on International Student Union Website or joint International Student Chat Room, then international students will know our group purchasing in College Applocation. This stragegic is useful in developing Turism, Chinese Serive Platform
and College Application projects. Therefore Chinese Association Website, Irish turism chat group etc will be our targets.
The result of Group + Group Group Purchasing Strategic can be seen as follow:
Therefore, Group + Group Group Purchasing Strategic will be a expanding strategic for long tern development.
2. Small Village Group Purchasing Strategic
Develop regional group phurchasing. Catering , Beauty are the most
popular deals in group purchasing. Every location has catering and
beauty industries. Fishing is popular in summer time. Develop deals such as renting boats will be popular by customers. It has limitation in location, and can be start in Dunlaoghaire. As we have small team at the beginning, we can start with Catering, Beauty in 1 or 2 location (for example Balckrock and Dublin 2).
Cool call is very important.
Stepts: 1st Stept: Select locations including dublin city centre and outside city centre. Start with catering and beauty industries. (1st & 2nd month)
2nd Stept: Team development (after 2nd month)
3rd Stept: Expanding to other areas (after 2nd month) 4th Stept: Expanding to other industirs (after 3rd month)
After 6 monthes time, we will have our fist industries in fist areas. Further development can be seen as following,
Also experience in small villages can be use when expanding outside dublin.
Internal Development
Officer manager should understanding the market, knowing the development of our company, wide view of the development, also need to give support to the marketing managers. Office manager should carry responsibilities as follow:
1. Marketing: Be aware of the business partners may try to promote the unpopular products which will harm our business. Info gathering and analysing.
2. HRM: - Motivate staffs: good working relationship will be built
base on understanding and acceptance.
- Set up ―Office Assitant System‖(6th month): Office Assistant System is necessarry and important for a e-business company. It provide not only a internal comminication platform but also increase company cohesion. It will also helpful in management. In China, many companies have ―Office Assistant System‖, it is not difficult to apdapt a system which suit our company.
- Set up Outside dublin office (8th month): Outside dublin office can be set up when we have HRM System and market experience.
Further development, MJ Groupin company HR structure can be seen as following:
Office manager – Marketing manager in turism – Team members
– Marketing manager in Chinese Serive Platform – Team members
– Marketing manager in College Application – Team members
– Marketing manager in Dublin 1 – Team members for catering
–Team members for
beauty
– Marketing manager in Dublin 2 – Team members for catering
–Team members for beauty
.
.
.
Office outside Dublin will follow the same structure
3. Communicate with the team in China: Organize the order info from business parts carefully and send to the team in China. Make sure the info on the website meet the requirements of business partners.
4. Administration: Daily administration including documation and annual report to CEO.
This is the Internal Business plan for MJ Groupin for the 1st year. It included Business Strategic, Business Aim, Research (Internal Research & Exrternal Research) and Develpoment (Internal Development & External Development)
● Creative: As a new company, we sholuld open our mind and always looking for new opportunities. Specially group phurchasing is rapid developing in the world. Be flexible will help MJ Groupin to expand the market and gain advantages in the competition.
● Always looks for the best: Business partners and customers always looking for better services, we should show the business partners and customers that we are working in progress and aim to provide better services. As a staff of MJ Groupin, we should hold a ―can do‖ attitude and aim to work for the best result.
● Stable & Consistent: Quantity is important, quality is more important, quality of our services relates to the company develop consistently. As the rapit development of group phurchasing, a stable and consistent company strategic and management is
necessary. In order to gain company reputation, our quality of service need to be stable.
● Become one of the most influential internet purchasing companies in Irland. Our services are wide covered in different fields. We will start ouversea development in 2nd year.
● Build up mature company operation system.
Research always the key fundation for a company development. Since company exist and operate in the marketing enviroment, the first step in a plan is research in that enviroment. Research is carried out into the makrets themselves and then the information collected is analysed in the context of the marketing the of products. Research included Internal Research and External Research.
● Internal Research is the historical information in a company. It will be sales/order and margin/porfit data relating to the products and areas. The information needs to be put onto context in the form of market shares by geographical area and industry type for individual products and in todal.
● External Research is used to give a description of the market; mornitor how the market changes; decide on actions to be taken by company and evaluate the results of these actions. It includes primary data and secondary data. Information includes market information and Service information. Market information will tell us the market’s size; the main customers & business partners; the state of the market; how well the other companies doing; methods of communication; problems czused by; legal and market development. Service information relates to our competitors and the customers. Who & where is our potential customers, are our services meet customers’ need? Is necessary to develop our service & potential of new services? competitors’ services & pricing.
● External Development
There are six fields which we can start at the first development stage as following
1. Turism: It includes turism inside & outside dublin; airplane tickets booking; and orversea turism. One of the reseans to develop turism group phurchasing is aim to gather marketing
primary data in different location. Then we will have better understanding in cunsumption phurchasing attitude & how are the business in different industries in different location. This will help us to develop the fist services when we plan to set up business outside Dublin.
Therefore, Turism will be a project which bring income to MJ Groupin, develop popular service to customers and also provide suport for further development for MJ Groupin.
Stepts: 1st stept: Inside dublin— e.g. hotel room group booking (1st month —)
2nd stept: Outside Dublin (Hotel Booking, local turism etc. Pilot test in Sep 2011, focus in Feb 2012)
3rd stept: Airplane tickets (before Dec 2011).
4th stept: Expanding oversea.Communicate with turism
accociation oversea, aim to get cheap turism
package and provide huge number of traveller which
will increase income. ―Win-Win Situation‖ (April
2012)
2. Chinese Service Platform:
Stepts: 1st stept: Adverting (1st & 2nd month)
2nd stept: Negociate with potential customers (1st month—) I have existing preliminary potential business partners in some industries.
3rd stept: Implement: sign agreements with business partners and put deals on website (1st month—)
1-3 Stept is the first stage development of the Chinese Platform. Aim to test how deep the water is and select the fist service for the Chinese Service Platform. The prototype of the platform will be seen. The following stepts will be focus on the make the prototype more organize and mature. It may like the fisher man net in the sea in the first three monthes, but the net will be more focus on some industries after.
4th stept: After 3 monthes time, we will have experience, we will focus on the fist service according to the successful deals during the last three monthes.
5th Stept: Team Development.
3. College Application:
Group purchasing in college application will only available for the courses which don't have specific requirements (e.g. GRE test) for
students.
Stepts: 1st Stept: Adverting: (1st month)
2nd Stept: Contact business partners: (1st /2nd month – )
3rd Stept: Implement: sign agreement with business partners and put deals on website (2nd /3rd month)
4th Stept: Team Development (after 3rd month)
4. Catering e.g. Restaurant / Takeway / Coffee shop
5. Beauty
6. Fishing
Strategics for External Development
1. Group + Group Group Purchasing Strategic
Group + Group purchasing strategic can reduce the risks in MJ Groupin’s first stage development, provide stateble customer source, increase the sucessful presentage of the deals. We can commmunicate with the groups in specific fields. For example, we can promote our website on International Student Union Website or joint International Student Chat Room, then international students will know our group purchasing in College Applocation. This stragegic is useful in developing Turism, Chinese Serive Platform
and College Application projects. Therefore Chinese Association Website, Irish turism chat group etc will be our targets.
The result of Group + Group Group Purchasing Strategic can be seen as follow:
Therefore, Group + Group Group Purchasing Strategic will be a expanding strategic for long tern development.
2. Small Village Group Purchasing Strategic
Develop regional group phurchasing. Catering , Beauty are the most
popular deals in group purchasing. Every location has catering and
beauty industries. Fishing is popular in summer time. Develop deals such as renting boats will be popular by customers. It has limitation in location, and can be start in Dunlaoghaire. As we have small team at the beginning, we can start with Catering, Beauty in 1 or 2 location (for example Balckrock and Dublin 2).
Cool call is very important.
Stepts: 1st Stept: Select locations including dublin city centre and outside city centre. Start with catering and beauty industries. (1st & 2nd month)
2nd Stept: Team development (after 2nd month)
3rd Stept: Expanding to other areas (after 2nd month) 4th Stept: Expanding to other industirs (after 3rd month)
After 6 monthes time, we will have our fist industries in fist areas. Further development can be seen as following,
Also experience in small villages can be use when expanding outside dublin.
Internal Development
Officer manager should understanding the market, knowing the development of our company, wide view of the development, also need to give support to the marketing managers. Office manager should carry responsibilities as follow:
1. Marketing: Be aware of the business partners may try to promote the unpopular products which will harm our business. Info gathering and analysing.
2. HRM: - Motivate staffs: good working relationship will be built
base on understanding and acceptance.
- Set up ―Office Assitant System‖(6th month): Office Assistant System is necessarry and important for a e-business company. It provide not only a internal comminication platform but also increase company cohesion. It will also helpful in management. In China, many companies have ―Office Assistant System‖, it is not difficult to apdapt a system which suit our company.
- Set up Outside dublin office (8th month): Outside dublin office can be set up when we have HRM System and market experience.
Further development, MJ Groupin company HR structure can be seen as following:
Office manager – Marketing manager in turism – Team members
– Marketing manager in Chinese Serive Platform – Team members
– Marketing manager in College Application – Team members
– Marketing manager in Dublin 1 – Team members for catering
–Team members for
beauty
– Marketing manager in Dublin 2 – Team members for catering
–Team members for beauty
.
.
.
Office outside Dublin will follow the same structure
3. Communicate with the team in China: Organize the order info from business parts carefully and send to the team in China. Make sure the info on the website meet the requirements of business partners.
4. Administration: Daily administration including documation and annual report to CEO.