我国文化创意产业投融资问题的探讨

文化创意产业的崛起是当今世界的一个趋势,随着现代化经济的快速发展和科学技术的日新月异,文化创意产业显然已成为促进整个经济发展的一个新亮点,对经济发展有着前所未有的影响。文化创意产业想要发展,离不开对文化创意产业的投融资。在我国,投融资问题仍是限制文化创意产业发展的瓶颈。

一、文化创意产业的概念

1998年英国首次提出文化创意产业这个概念,文化创意产业起源于个体创意、技巧及才能的产业,通过知识产权的生成与利用,来创造财富与就业机会。随着文化创意产业的兴起,许多专家学者都对这一概念重新进行了定义,然而却始终没有一个统一的说法。世界大部分国家和地区,将文化创意产业划分为三种类型,以美国为代表的版权型、以英国为代表的创意型和以中韩为代表的文化型。我国在2006年《国家“十一五”时期文化发展纲要》中具体阐述了文化创业产业的形态和业态,指出现阶段我国发展文化创意产业的主要任务。综合上述观点和文化产业发展的实践,可将文化创意产业定义为在经济全球化的发展趋势下,集文化、创新和科技于一体的,具有“一动、二低、三高”(即动态性发展;低消耗、低污染;科技含量高、渗透性高、附加值高)的新型产业集群。

二、我国文化创意产业投融资的主要方式

文化创意产业以其巨大的商业价值和独特的文化内涵成为21世纪的朝阳行业。其投融资方式主要有以下几种。

(一)政府的财政投入

政府的财政投入在文化创意产业的投融资上发挥的作用不可小觑。近年来,我国设立多项资助计划和专项基金促进我国文化创意产业的发展。2014年,中央财政一般公共预算安排公共文化服务体系相关资金208.07亿元,比2013年增加26.39亿元,增长率为14.53%。

(二)民间资本融资

民间资本融资有着快速、灵活的特点,但也存在着趋利性和盲目性的弊端。随着文化创意产业的快速发展和国家政策的大力支持,越来越多的民营企业家看中文化创意产业这块沃土,将民营资本投入到文化创意产业中来,通过独资、合资、合作、联营、参股等方式进驻文化市场,以获取更多的经济利益。

(三)国外资本投融资

外资在文化创意产业投融资市场上的地位举重若轻。外资的进入给文化市场带来了新鲜血液,充足的资本促使文化创意产业快速稳步发展。据相关数据显示,在2011年已公布投资者的202起投资事件中,外资投资机构参与其中的108起投资事件,占总投资事件54%。从投资比重来看,投融资事件涉及美元规模为488889.69万美元,占投融资总规模的76.17%。

(四)文化企业上市融资

上市融资具有融资金额大,成本低的特点,但存在不确定性的风险。近年来,上市融资逐渐成为文化创意产业的投融资的重要途径,大大的促进了文化创意产业的发展。各大文化企业纷纷上市,在创业板上大展头脚,成为资本市场上各类资本追捧的对象。 截至2012年底,我国共有100家文化企业成功上市,这些企业的融资规模高达1057.85亿元。

(五)金融市场融资

金融市场是文化创意产业投融资的重要来源。文化创意产业想要发展,就离不开金融市场的支持。截至2013年7月,约有80多家文化创意企业在银行间市场进行180多次各类债券融资工具交易,融资规模累计约1820亿元。文化产业通过发行信托产品进行约124次融资,融资总金额达到198.56亿元。

三、我国文化创意产业的投融资面临的主要问题

经过近几年的快速发展,我国文化创意产业已从投融资渠道单一走向多元,政策法规及相关机制逐步完善,投融资结构主体趋向合理。然而我国文化创意产业投融资方面仍存在以下一些不足。

(一)由于经验不足而导致投融资失衡

与英国、美国、韩国等发达国家相比,我国文化创意产业发展尚处于起步阶段,文化创意产业领域缺乏投融资经验,对文化创意产业某些细分领域投入较大,而对于某些改革不够深入的领域则投入较少,导致某些文化创意产业企业资金供应不足,并呈现出两极分化的趋势。

(二)金融投资结构不平衡,致使中小企业融资难

在我国,文化创意产业处于起步阶段,企业普遍规模小,资本金较少,缺少有效的质押物、抵押物,经营能力和偿债能力相对较低。投资方更注重对大企业集团和市场前景好的企业投资,而作为文化创意产业主体的中小企业获得资金则比较困难。

(三)文化创意产业投融资中介服务体系不完善

现阶段,我国在文化创意产业无形资产的管理方面还存在问题,如对无形资产的评估、登记、质押等。除此之外,我国文化创意产业投融资中介服务体系还不健全,缺少专业人员、成熟的评估方法和权威的评估机构等中介组织,出现了文化资源与金融资本、社会资本对接困难的现象。

(四)政府对文化创意产业财政投入不足

政府的财政投入在一定程度上推动了文化创意产业的发展。尽管我国政府对文化产业的财政投入力度逐年加大,但投入的整体水平仍然偏低。由于政府财政专项基金投入金额有限,我国文化创意产业呈现出“僧多粥少”的局面。据文化部发布的数据显示,近年来我国文化事业费占国家财政总支出的比重基本低于0.4%的水平,而且不断下降。据财政部统计,2013

年全国文化事业费占财政总支出的0.38%,全国文化事业费相比其他事业费的增长速度明显落后。

(五)文化创意产业投融资风险大,企业缺乏有效的风险防控机制 虽然文化创意产业市场前景广阔,但是由于该产业“硬资产少、软资产多”的特殊性,无论是投资方还是融资方都将面临极大的不确定性。文化创意产业的投融资风险是一个动态复杂系统,主要包括的风险因子有技术风险、信用风险、管理风险、市场风险、财务风险、金融风险。如果不建立有效的风险防控体系,对风险进行正确的预测与规避,无疑会阻碍文化创意产业的健康发展。

四、解决我国文化创意产业投融资问题的有效途径

(一)借鉴国外文化产业投融资经验

国外一些资本主义国家文化创意产业起步较早,不仅拥有丰富的发展经验,还拥有健全的文化创意产业投融资体系。例如融资方式多元化,设立专业化的金融机构和专门的文化创意产业部门等。因此,我国文化创意产业想要发展,就要在借鉴西方国家文化创意产业发展的先进经验基础上,结合自身实际,在实践中逐步探索出具有中国特色社会主义的文化创意产业投融资体系。

(二)加强和改进对文化产业的金融服务

文化企业的发展离不开资金的支持,金融对文化创意产业的支持就显得尤为重要了。我国可效仿西方发达国家成立专门为文化创意产业服务的金融机构,为文化创意产业中众多的中小企业解决资金不足问题。同时,政府应制定有关金融支持文化产业发展的配套政策措施,积极引导金融资源和文化产业的有效对接,切实加强和改进金融机构对文化创意产业的服务,为文化创意产业健康快速发展提供环境保障。

(三)建立健全的金融支持文化产业的配套体系

建立健全的金融支持文化产业的配套体系,完善文化创意产业投融资中介服务管理体制;建立多层次的贷款风险和补偿机制,大力发展文化产业保险市场;建立文化产业金融服务考评体系,进一步加强和完善文化企业信用评级和评分制度;完善知识产权等法律体系,制定有利于文化创意产业无形资产评估、登记、质押、托管、处置变现等的管理办法;积极培育文化市场,为文化创意产业的产权交易的专业化服务提供保障,降低和规避文化创意产业投融资风险。

(四)设立专项资金,扶持重点文化创意产业

文化创意产业是在经济全球化的条件下,集文化、创新和科技于一体的,具有“一动、二低、三高”的新型产业集群。由发达国家的文化创意产业发展历程可知,各国对文化创意产业扶持的侧重点有所不同,像美国侧重版权业、日本侧重动漫业、韩国侧重影视业等。这种重点扶持文化创意产业的某个子行业的方式,能够最大限度的提高资金的利用率,有的放矢,加快文化创意产业的发展,打造出文化创意产业的品牌效应,快速积累文化创意产业的

发展经验。

(五)创新文化创意产业投融资方式

经过近几年的加快发展,我国文化创意产业投融资体系基本建成,在推动文化创意产业发展上起到了一定的积极作用。但从总体上来看,我国文化创意产业投融资仍存在投融资渠道单一,投融资效率不高的问题。因此,创新文化创意产业投融资方式,拓展文化创意产业的投融资渠道,建立多元化、多形式的投融资体系,对解决文化创意产业的投融资问题有着重要意义。

(六)加强文化创意产业的风险管理,建立有效的风险防控机制

文化创意产业的投资风险和融资风险相互联系、相互作用,共同诱发投融资风险。由此,必须进行事前的风险预测、事中的风险识别和事后的风险评估,并建立起有效的风险监测体系,从而提出科学的规避、转嫁、承担、化解和分散风险的对策。具体可通过国家政策扶持、社会保险救助以及企业自身风险防控机制的完善等措施来实现。

The rise of cultural and creative industries is a trend in today's world, along with the rapid development of modern economy and science and technology, the ever-changing, cultural and creative industries has clearly become promote the economic development of a new bright spot, has an unprecedented influence on economic development. Cultural and creative industries want to develop, can not be separated from the investment and financing of cultural and creative industries. In our country, the problem of investment and financing is still the bottleneck of the development of cultural and creative industries.

First, the concept of cultural and creative industries

1998 Britain first proposed the concept of cultural and creative industries, cultural and creative industries originated in the individual creativity, skills and talents of the industry, through the generation and use of intellectual property, to create wealth and employment opportunities. With the rise of the cultural and creative industries, many experts and scholars have defined the concept, but there is still no unified view. Most countries and regions in the world, the cultural and creative industries are divided into three types, the United States as the representative of the copyright, the United Kingdom as the representative of the creative and the South Korea as the representative of the cultural type. In our country in 2006, "national" in 11th Five-Year "cultural development outline" in the specific elaboration of the culture of the industry's form and format, refers to the stage of development of cultural and creative industries in China's main task. General opinion above and the development of the cultural industry practice, the definition of cultural and creative industries in the development trend of economic globalization, set culture, innovation and technology in one, with "move," two low ", three" (which are the dynamic development; low consumption, low pollution; high science and technology content, osmotic and high added value) model of industrial clusters.

Two, China's cultural and creative industries investment and financing the main way

Cultural and creative industries, with its huge commercial value and unique cultural connotation, has become a sunrise industry in twenty-first Century. Its investment and financing methods are

mainly the following.

(a) the government 's financial input

The government's financial investment in the cultural and creative industry investment and financing to play the www.gpsdvd.cn www.road5.net role should not be overlooked. In recent years, China has set up a number of funding programs and special funds to promote the development of cultural and creative industries in china. 2014, the central financial general public budget arrangements for public cultural service system related funds 208.07 yuan, an increase of 26.39 yuan in 2013, an increase of 14.53%.

(two) private capital financing

Private capital financing has the characteristics of fast and flexible, but it also has the disadvantages of profit and blindness. With the strong support of the cultural and creative industries and the rapid development of national policy, more and more private entrepreneurs take a fancy to cultural and creative industries in this fertile soil, private capital into cultural and creative industries, through wholly-owned, joint venture, cooperation, joint venture, shares, etc. stationed in cultural market, in order to obtain more economic benefits.

(three) foreign capital investment and financing

Foreign investment and financing in the market position as a cultural and creative industries. Foreign capital into the cultural market has brought fresh blood, sufficient capital to promote the rapid and steady development of cultural and creative industries. According to the relevant data show that in 2011 has been announced by the investor's 202 investment events, foreign investment institutions to participate in the 108 investment events, accounting for 54% of the total investment events. From the proportion of investment point of view, investment and financing events involving the U.S. dollar scale of $488889.69, accounting for 76.17% of the total investment and financing of the scale.

(four) cultural enterprises listing and financing

Listing and financing has the characteristics of large amount of financing and low cost, but there is a risk of uncertainty. In recent years, listing and financing has gradually become an important way of investment and financing of cultural and creative industries, which greatly promotes the development of cultural and creative industries. Major cultural companies have listed on the gem in the first leg, becoming the capital market in the pursuit of all kinds of capital objects. As of the end of 2012, China has 100 cultural enterprises successfully listed, these enterprises financing scale up to 1057.85 yuan.

(five) financial market financing

Financial market is an important source of investment and financing of cultural and creative industries. Cultural and creative industries want to develop, they can not do without the support of financial markets.www.fsjct.net www.sanheshun.net www.upsam.com.cn As of July 2013, there are about more than and 80 cultural and creative enterprises in the inter-bank market for more than 180 kinds of bond financing instruments trading, financing the size of a total of about 1820 yuan. Cultural industry through the issue of trust products for about 124 times the financing, the total amount of financing reached 198.56 yuan.

Three, China's cultural and creative industries are the main issues of investment and financing After nearly a few years of rapid development, China's cultural and creative industries have been from a single investment and financing channels to multiple, policies and regulations and related mechanisms to gradually improve, the main trend of investment and financing structure is

reasonable. However, there are still some deficiencies in the investment and financing of China's cultural and creative industries.

(a) due to lack of experience and lead to the imbalance of investment and financing

Compared with the United Kingdom, the United States, South Korea and other developed countries. In China, the development of cultural creative industries is still in the initial stage, the cultural and creative industries, lack of investment and financing experience and of cultural and creative industries in certain niches into larger, and some reform was not thorough enough for field is put into less, leading to some of the cultural and creative industry enterprise funds are in short supply, and showing a polarization trend.

(two) the financial investment structure is not balanced, which causes the financing difficulty of small and medium sized enterprises

In our country, the cultural and creative industries are in the initial stage, the enterprises are generally small scale, less capital, lack of effective collateral, collateral, operating ability and solvency is relatively low.

文化创意产业的崛起是当今世界的一个趋势,随着现代化经济的快速发展和科学技术的日新月异,文化创意产业显然已成为促进整个经济发展的一个新亮点,对经济发展有着前所未有的影响。文化创意产业想要发展,离不开对文化创意产业的投融资。在我国,投融资问题仍是限制文化创意产业发展的瓶颈。

一、文化创意产业的概念

1998年英国首次提出文化创意产业这个概念,文化创意产业起源于个体创意、技巧及才能的产业,通过知识产权的生成与利用,来创造财富与就业机会。随着文化创意产业的兴起,许多专家学者都对这一概念重新进行了定义,然而却始终没有一个统一的说法。世界大部分国家和地区,将文化创意产业划分为三种类型,以美国为代表的版权型、以英国为代表的创意型和以中韩为代表的文化型。我国在2006年《国家“十一五”时期文化发展纲要》中具体阐述了文化创业产业的形态和业态,指出现阶段我国发展文化创意产业的主要任务。综合上述观点和文化产业发展的实践,可将文化创意产业定义为在经济全球化的发展趋势下,集文化、创新和科技于一体的,具有“一动、二低、三高”(即动态性发展;低消耗、低污染;科技含量高、渗透性高、附加值高)的新型产业集群。

二、我国文化创意产业投融资的主要方式

文化创意产业以其巨大的商业价值和独特的文化内涵成为21世纪的朝阳行业。其投融资方式主要有以下几种。

(一)政府的财政投入

政府的财政投入在文化创意产业的投融资上发挥的作用不可小觑。近年来,我国设立多项资助计划和专项基金促进我国文化创意产业的发展。2014年,中央财政一般公共预算安排公共文化服务体系相关资金208.07亿元,比2013年增加26.39亿元,增长率为14.53%。

(二)民间资本融资

民间资本融资有着快速、灵活的特点,但也存在着趋利性和盲目性的弊端。随着文化创意产业的快速发展和国家政策的大力支持,越来越多的民营企业家看中文化创意产业这块沃土,将民营资本投入到文化创意产业中来,通过独资、合资、合作、联营、参股等方式进驻文化市场,以获取更多的经济利益。

(三)国外资本投融资

外资在文化创意产业投融资市场上的地位举重若轻。外资的进入给文化市场带来了新鲜血液,充足的资本促使文化创意产业快速稳步发展。据相关数据显示,在2011年已公布投资者的202起投资事件中,外资投资机构参与其中的108起投资事件,占总投资事件54%。从投资比重来看,投融资事件涉及美元规模为488889.69万美元,占投融资总规模的76.17%。

(四)文化企业上市融资

上市融资具有融资金额大,成本低的特点,但存在不确定性的风险。近年来,上市融资逐渐成为文化创意产业的投融资的重要途径,大大的促进了文化创意产业的发展。各大文化企业纷纷上市,在创业板上大展头脚,成为资本市场上各类资本追捧的对象。 截至2012年底,我国共有100家文化企业成功上市,这些企业的融资规模高达1057.85亿元。

(五)金融市场融资

金融市场是文化创意产业投融资的重要来源。文化创意产业想要发展,就离不开金融市场的支持。截至2013年7月,约有80多家文化创意企业在银行间市场进行180多次各类债券融资工具交易,融资规模累计约1820亿元。文化产业通过发行信托产品进行约124次融资,融资总金额达到198.56亿元。

三、我国文化创意产业的投融资面临的主要问题

经过近几年的快速发展,我国文化创意产业已从投融资渠道单一走向多元,政策法规及相关机制逐步完善,投融资结构主体趋向合理。然而我国文化创意产业投融资方面仍存在以下一些不足。

(一)由于经验不足而导致投融资失衡

与英国、美国、韩国等发达国家相比,我国文化创意产业发展尚处于起步阶段,文化创意产业领域缺乏投融资经验,对文化创意产业某些细分领域投入较大,而对于某些改革不够深入的领域则投入较少,导致某些文化创意产业企业资金供应不足,并呈现出两极分化的趋势。

(二)金融投资结构不平衡,致使中小企业融资难

在我国,文化创意产业处于起步阶段,企业普遍规模小,资本金较少,缺少有效的质押物、抵押物,经营能力和偿债能力相对较低。投资方更注重对大企业集团和市场前景好的企业投资,而作为文化创意产业主体的中小企业获得资金则比较困难。

(三)文化创意产业投融资中介服务体系不完善

现阶段,我国在文化创意产业无形资产的管理方面还存在问题,如对无形资产的评估、登记、质押等。除此之外,我国文化创意产业投融资中介服务体系还不健全,缺少专业人员、成熟的评估方法和权威的评估机构等中介组织,出现了文化资源与金融资本、社会资本对接困难的现象。

(四)政府对文化创意产业财政投入不足

政府的财政投入在一定程度上推动了文化创意产业的发展。尽管我国政府对文化产业的财政投入力度逐年加大,但投入的整体水平仍然偏低。由于政府财政专项基金投入金额有限,我国文化创意产业呈现出“僧多粥少”的局面。据文化部发布的数据显示,近年来我国文化事业费占国家财政总支出的比重基本低于0.4%的水平,而且不断下降。据财政部统计,2013

年全国文化事业费占财政总支出的0.38%,全国文化事业费相比其他事业费的增长速度明显落后。

(五)文化创意产业投融资风险大,企业缺乏有效的风险防控机制 虽然文化创意产业市场前景广阔,但是由于该产业“硬资产少、软资产多”的特殊性,无论是投资方还是融资方都将面临极大的不确定性。文化创意产业的投融资风险是一个动态复杂系统,主要包括的风险因子有技术风险、信用风险、管理风险、市场风险、财务风险、金融风险。如果不建立有效的风险防控体系,对风险进行正确的预测与规避,无疑会阻碍文化创意产业的健康发展。

四、解决我国文化创意产业投融资问题的有效途径

(一)借鉴国外文化产业投融资经验

国外一些资本主义国家文化创意产业起步较早,不仅拥有丰富的发展经验,还拥有健全的文化创意产业投融资体系。例如融资方式多元化,设立专业化的金融机构和专门的文化创意产业部门等。因此,我国文化创意产业想要发展,就要在借鉴西方国家文化创意产业发展的先进经验基础上,结合自身实际,在实践中逐步探索出具有中国特色社会主义的文化创意产业投融资体系。

(二)加强和改进对文化产业的金融服务

文化企业的发展离不开资金的支持,金融对文化创意产业的支持就显得尤为重要了。我国可效仿西方发达国家成立专门为文化创意产业服务的金融机构,为文化创意产业中众多的中小企业解决资金不足问题。同时,政府应制定有关金融支持文化产业发展的配套政策措施,积极引导金融资源和文化产业的有效对接,切实加强和改进金融机构对文化创意产业的服务,为文化创意产业健康快速发展提供环境保障。

(三)建立健全的金融支持文化产业的配套体系

建立健全的金融支持文化产业的配套体系,完善文化创意产业投融资中介服务管理体制;建立多层次的贷款风险和补偿机制,大力发展文化产业保险市场;建立文化产业金融服务考评体系,进一步加强和完善文化企业信用评级和评分制度;完善知识产权等法律体系,制定有利于文化创意产业无形资产评估、登记、质押、托管、处置变现等的管理办法;积极培育文化市场,为文化创意产业的产权交易的专业化服务提供保障,降低和规避文化创意产业投融资风险。

(四)设立专项资金,扶持重点文化创意产业

文化创意产业是在经济全球化的条件下,集文化、创新和科技于一体的,具有“一动、二低、三高”的新型产业集群。由发达国家的文化创意产业发展历程可知,各国对文化创意产业扶持的侧重点有所不同,像美国侧重版权业、日本侧重动漫业、韩国侧重影视业等。这种重点扶持文化创意产业的某个子行业的方式,能够最大限度的提高资金的利用率,有的放矢,加快文化创意产业的发展,打造出文化创意产业的品牌效应,快速积累文化创意产业的

发展经验。

(五)创新文化创意产业投融资方式

经过近几年的加快发展,我国文化创意产业投融资体系基本建成,在推动文化创意产业发展上起到了一定的积极作用。但从总体上来看,我国文化创意产业投融资仍存在投融资渠道单一,投融资效率不高的问题。因此,创新文化创意产业投融资方式,拓展文化创意产业的投融资渠道,建立多元化、多形式的投融资体系,对解决文化创意产业的投融资问题有着重要意义。

(六)加强文化创意产业的风险管理,建立有效的风险防控机制

文化创意产业的投资风险和融资风险相互联系、相互作用,共同诱发投融资风险。由此,必须进行事前的风险预测、事中的风险识别和事后的风险评估,并建立起有效的风险监测体系,从而提出科学的规避、转嫁、承担、化解和分散风险的对策。具体可通过国家政策扶持、社会保险救助以及企业自身风险防控机制的完善等措施来实现。

The rise of cultural and creative industries is a trend in today's world, along with the rapid development of modern economy and science and technology, the ever-changing, cultural and creative industries has clearly become promote the economic development of a new bright spot, has an unprecedented influence on economic development. Cultural and creative industries want to develop, can not be separated from the investment and financing of cultural and creative industries. In our country, the problem of investment and financing is still the bottleneck of the development of cultural and creative industries.

First, the concept of cultural and creative industries

1998 Britain first proposed the concept of cultural and creative industries, cultural and creative industries originated in the individual creativity, skills and talents of the industry, through the generation and use of intellectual property, to create wealth and employment opportunities. With the rise of the cultural and creative industries, many experts and scholars have defined the concept, but there is still no unified view. Most countries and regions in the world, the cultural and creative industries are divided into three types, the United States as the representative of the copyright, the United Kingdom as the representative of the creative and the South Korea as the representative of the cultural type. In our country in 2006, "national" in 11th Five-Year "cultural development outline" in the specific elaboration of the culture of the industry's form and format, refers to the stage of development of cultural and creative industries in China's main task. General opinion above and the development of the cultural industry practice, the definition of cultural and creative industries in the development trend of economic globalization, set culture, innovation and technology in one, with "move," two low ", three" (which are the dynamic development; low consumption, low pollution; high science and technology content, osmotic and high added value) model of industrial clusters.

Two, China's cultural and creative industries investment and financing the main way

Cultural and creative industries, with its huge commercial value and unique cultural connotation, has become a sunrise industry in twenty-first Century. Its investment and financing methods are

mainly the following.

(a) the government 's financial input

The government's financial investment in the cultural and creative industry investment and financing to play the www.gpsdvd.cn www.road5.net role should not be overlooked. In recent years, China has set up a number of funding programs and special funds to promote the development of cultural and creative industries in china. 2014, the central financial general public budget arrangements for public cultural service system related funds 208.07 yuan, an increase of 26.39 yuan in 2013, an increase of 14.53%.

(two) private capital financing

Private capital financing has the characteristics of fast and flexible, but it also has the disadvantages of profit and blindness. With the strong support of the cultural and creative industries and the rapid development of national policy, more and more private entrepreneurs take a fancy to cultural and creative industries in this fertile soil, private capital into cultural and creative industries, through wholly-owned, joint venture, cooperation, joint venture, shares, etc. stationed in cultural market, in order to obtain more economic benefits.

(three) foreign capital investment and financing

Foreign investment and financing in the market position as a cultural and creative industries. Foreign capital into the cultural market has brought fresh blood, sufficient capital to promote the rapid and steady development of cultural and creative industries. According to the relevant data show that in 2011 has been announced by the investor's 202 investment events, foreign investment institutions to participate in the 108 investment events, accounting for 54% of the total investment events. From the proportion of investment point of view, investment and financing events involving the U.S. dollar scale of $488889.69, accounting for 76.17% of the total investment and financing of the scale.

(four) cultural enterprises listing and financing

Listing and financing has the characteristics of large amount of financing and low cost, but there is a risk of uncertainty. In recent years, listing and financing has gradually become an important way of investment and financing of cultural and creative industries, which greatly promotes the development of cultural and creative industries. Major cultural companies have listed on the gem in the first leg, becoming the capital market in the pursuit of all kinds of capital objects. As of the end of 2012, China has 100 cultural enterprises successfully listed, these enterprises financing scale up to 1057.85 yuan.

(five) financial market financing

Financial market is an important source of investment and financing of cultural and creative industries. Cultural and creative industries want to develop, they can not do without the support of financial markets.www.fsjct.net www.sanheshun.net www.upsam.com.cn As of July 2013, there are about more than and 80 cultural and creative enterprises in the inter-bank market for more than 180 kinds of bond financing instruments trading, financing the size of a total of about 1820 yuan. Cultural industry through the issue of trust products for about 124 times the financing, the total amount of financing reached 198.56 yuan.

Three, China's cultural and creative industries are the main issues of investment and financing After nearly a few years of rapid development, China's cultural and creative industries have been from a single investment and financing channels to multiple, policies and regulations and related mechanisms to gradually improve, the main trend of investment and financing structure is

reasonable. However, there are still some deficiencies in the investment and financing of China's cultural and creative industries.

(a) due to lack of experience and lead to the imbalance of investment and financing

Compared with the United Kingdom, the United States, South Korea and other developed countries. In China, the development of cultural creative industries is still in the initial stage, the cultural and creative industries, lack of investment and financing experience and of cultural and creative industries in certain niches into larger, and some reform was not thorough enough for field is put into less, leading to some of the cultural and creative industry enterprise funds are in short supply, and showing a polarization trend.

(two) the financial investment structure is not balanced, which causes the financing difficulty of small and medium sized enterprises

In our country, the cultural and creative industries are in the initial stage, the enterprises are generally small scale, less capital, lack of effective collateral, collateral, operating ability and solvency is relatively low.


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